WWF #addlife

This is a project created for WWF to increase the amount of donations among young people living in the cities.

Insights: 1. People think it's to complicated to donate. 2. People want to be included and see where their donations goes. 3. It's hard to relate to something you don't see.

The result became a user experience that completely reshapes the foundation model of donations by using technology and adding more transparency and instant rewards.

The final solution: a campaign that uses a very strong and effective visual communication and includes the donors in a fun and easy way.

We use Clear Channel screens in public places, places where nature is hardly seen. The digital screens show a dramatic lifeless nature with a simple yet powerful message on it, ”Is this how you imagine nature?”. We offer the viewer the possibility to create life by donating an amount of money using Swish* or SMS.

Each time someone donates money the lifeless nature starts to live up and animals appears on the screen. The more money that is donated the more lively the screens gets.

The interaction from the user is almost instant and infectious, they will immediately be rewarded by creating life. A playful approach that also shows that the users money actually makes a different.

Using very strong and effective visual communication, and by including the donors in a fun and easy way

After 24h the screen goeas back to idle and is reasdy for a new day of donations. *Swish is a very simple, common and popular Swedish payment app.

Our message is clear: “You can make it happen by adding life!”

See the full case movie below.

I'm Ali Rodsari, a Gothenburg native currently living and working in Stockholm.

Im a two time Hyper island Alumni. Yes, Hyper somehow managed to lure me back twice (Mobile Creative Program with focus on UX and UI & the Interactive Art Director program) I'm currently working at Fröjd Agancy as a Digital Art Director

My work and school experiences lies predominately within art direction and user experience, which relates to my passion for conceptual design. I thrive in the process of starting from zero with scattered research - moving into creative ideation and come out with something meaningful and tangible, sometimes a bit crazy. I aspire to understand my target and to evoke emotions. Also I like tv-series and cute animals.

I'm eager to create awesome stuff with awesome people, share and gain new knowledge - so please give me shout!

What I do

  • Art Direction
  • Brand Strategy
  • Branding
  • Digital Design
  • Motion Design
  • User Experience
  • Production

Some clients I've worked with

  • Ikea
  • Izettle
  • WWf
  • Doctors whitout borders
  • HM
  • Absolut
  • Adidas Y3
  • Telenor
  • Nike


Ali Rodsari