Telenor Smart Home

The project focused on the vision of a connected home whereby digital services would be able to affect our life into becoming safer, save time and make our daily life easier. The project focused on one specific product; Small multi-sensor unit (connected via a gateway to the Internet) as an entry product for the smart home that could serve the basis for valuable digital services.

The purpose of the project was to 1) identify a number of interesting and valuable user scenarios and 2) show how the mobile app can be used as a sales channel for add on products and services.

In this project I was one of two Ux designer, our primary focus was finding and researching the key target groups, create personas, wireframes and design a functional web application.

The deliverables included specification of user cases, end user services in visual mobile app screens as well as functional mobile app for chosen usage scenarios.

I'm Ali Rodsari, a Gothenburg native currently living and working in Stockholm.

Im a two time Hyper island Alumni. Yes, Hyper somehow managed to lure me back twice (Mobile Creative Program with focus on UX and UI & the Interactive Art Director program) I'm currently working at Fröjd Agancy as a Digital Art Director

My work and school experiences lies predominately within art direction and user experience, which relates to my passion for conceptual design. I thrive in the process of starting from zero with scattered research - moving into creative ideation and come out with something meaningful and tangible, sometimes a bit crazy. I aspire to understand my target and to evoke emotions. Also I like tv-series and cute animals.

I'm eager to create awesome stuff with awesome people, share and gain new knowledge - so please give me shout!

What I do

  • Art Direction
  • Brand Strategy
  • Branding
  • Digital Design
  • Motion Design
  • User Experience
  • Production

Some clients I've worked with

  • Ikea
  • Izettle
  • WWf
  • Doctors whitout borders
  • HM
  • Absolut
  • Adidas Y3
  • Telenor
  • Nike


Ali Rodsari