Absolut Nightlife
We where asked to help Absolut tap in to the digital market, specifically the the nightlife.

Apps such as tinder and fling was becoming popular around this time and people where gambling with the unknown and loved it. We wanted to explore this area.

We created Absolut nightlife. A tool that will invite you to a nightlife experience you could never imagine. Tap into another persons life and try their shoes for a night.

It's an app connected by Facebook where you can follow people. And there is the tag that contains NFC (near field communication) that will track where you are going. This combined with your Facebook profile creates and stores a digital profile. The tag can be used for the entrance to clubs and later on even for payments, for the convenience both for the guests and clubs. You tap the tag on the doorman’s phone and he/she will quickly now if you're on the list, if you have rsvp etc. Your followers will see you check in. Nightclubs will be able to track regular customers and offer them perks directly through the app.

My Role: Conceopt and design

Re-imagine a popular app.

During this time spotify was one of my top used apps, Still I often felt frustrated with the user experience and the functions. We build this concept based on user test. The final result includes a more social way of listening to music, A preview function and a easier way to save/add music to your playlist. All functions that later been added by spotify.

My Role: UX Designer, Concept and Animations

Hugo Boss

Dare to care is a Hugo Boss campaign to show millenialls how stupid it is not to care.

By exaggerating the millennial's current behaviors, in for instance a prankvertising video with a pop-up hairdresser that messes people’s hair up to give them the perfect bead-head look. Offering different hairstyles like Morning Tsunami, Bankok Turbulence etc.

After gaining attention fromattacking the physical behaviors, we shift the campaing into something more meaningful and created a platform were people are encuraged to share what they care about, such as fighting for human rights, gay right etc.

This is a pitch that was choosen by the client. See the case video below.

Digital posters made for HBO

I'm Ali Rodsari, a Gothenburg native currently living and working in Stockholm.

Im a two time Hyper island Alumni. Yes, Hyper somehow managed to lure me back twice (Mobile Creative Program with focus on UX and UI & the Interactive Art Director program) I'm currently working at Fröjd Agancy as a Digital Art Director

My work and school experiences lies predominately within art direction and user experience, which relates to my passion for conceptual design. I thrive in the process of starting from zero with scattered research - moving into creative ideation and come out with something meaningful and tangible, sometimes a bit crazy. I aspire to understand my target and to evoke emotions. Also I like tv-series and cute animals.

I'm eager to create awesome stuff with awesome people, share and gain new knowledge - so please give me shout!

What I do

  • Art Direction
  • Brand Strategy
  • Branding
  • Digital Design
  • Motion Design
  • User Experience
  • Production

Some clients I've worked with

  • Ikea
  • Izettle
  • WWf
  • Doctors whitout borders
  • HM
  • Absolut
  • Adidas Y3
  • Telenor
  • Nike


Ali Rodsari