Build a strong and recognisable brand for a niche product entering the market.
The project started with identifying and researching our direct competitors. We followed this with consumer research in form of a survey and were able to reach out to a diverse audience and collect relevant data. We gained insights and defined the brand, consumer, category and cultural truth.
Further we defined the brand personality. Which will provide a clear guide to how the brand (Noko) will communicate. We explored the product on a deeper level drawing insights regarding it’s key values, what the emotional drivers for consumers were and how we saw the product/brand communicating in terms of shapes and colors.
The name Nokorodo is Esperanto for “does not corrode”, provided the most engaging opportunity: A name with a story that also tells of the product’s functionality.
Working with this we shortened “NOKORODO” to “NOKO”, giving a feel and aesthetic which fitted seamlessly into our brand personality and design philosophy.
The final delivery containg a brand strategy, brand personality, application and packaging examples and a detailed brandbook together with usage guidlines. The brandbook contains description and usage of the logo, font, color pallete, tone of voice and the brand personality.
Noko (the product) is not shown here. The product is currently in development and not yet on the market.