Build a strong and recognisable brand for a niche product entering the market.

The project started with identifying and researching our direct competitors. We followed this with consumer research in form of a survey and were able to reach out to a diverse audience and collect relevant data. We gained insights and defined the brand, consumer, category and cultural truth.

Further we defined the brand personality. Which will provide a clear guide to how the brand (Noko) will communicate. We explored the product on a deeper level drawing insights regarding it’s key values, what the emotional drivers for consumers were and how we saw the product/brand communicating in terms of shapes and colors.

The name Nokorodo is Esperanto for “does not corrode”, provided the most engaging opportunity: A name with a story that also tells of the product’s functionality. Working with this we shortened “NOKORODO” to “NOKO”, giving a feel and aesthetic which fitted seamlessly into our brand personality and design philosophy.

The final delivery containg a brand strategy, brand personality, application and packaging examples and a detailed brandbook together with usage guidlines. The brandbook contains description and usage of the logo, font, color pallete, tone of voice and the brand personality.

Noko (the product) is not shown here. The product is currently in development and not yet on the market.

I'm Ali Rodsari, a Gothenburg native currently living and working in Stockholm.

Im a two time Hyper island Alumni. Yes, Hyper somehow managed to lure me back twice (Mobile Creative Program with focus on UX and UI & the Interactive Art Director program) I'm currently working at Fröjd Agancy as a Digital Art Director

My work and school experiences lies predominately within art direction and user experience, which relates to my passion for conceptual design. I thrive in the process of starting from zero with scattered research - moving into creative ideation and come out with something meaningful and tangible, sometimes a bit crazy. I aspire to understand my target and to evoke emotions. Also I like tv-series and cute animals.

I'm eager to create awesome stuff with awesome people, share and gain new knowledge - so please give me shout!

What I do

  • Art Direction
  • Brand Strategy
  • Branding
  • Digital Design
  • Motion Design
  • User Experience
  • Production

Some clients I've worked with

  • Ikea
  • Izettle
  • WWf
  • Doctors whitout borders
  • HM
  • Absolut
  • Adidas Y3
  • Telenor
  • Nike


Ali Rodsari