42 DAZE. The 42 day agancy.

We worked simultaneously with 3 different briefs from 3 different clients in 3 different areas. The deadline was in 42 days. (ended up being much less though) These 42 days where a constant juggle between researching, concepting, ideating, beer drinking, sketching, celebrating, team building, skyping with clients-on-the-other-side-of-the-world, love bombing, designing and prototyping. This meant that we had to switch roles from day to day and sometimes jump into unknown waters. But in the end, we gained a lot of new knowledge, learned new tools and techniques and delivered in time.

The final result was a 360 campaign pitch for Nike. A Business transformation strategy along with a complete guidebook for the Swedish beauty retailer Kicks and a digital solution for the wholesale supplier Martin & Servera.

This page will only display a small (very small, almost nothing actually) preview of the actual work.

A super small sneakpeak on the campaign work for NIKE.

Martin & Servera. Service blueprint, a dose of user experience and a app prototype.

A lil look on the guidebook made for KICKS.

le Process.

I'm Ali Rodsari, a Gothenburg native currently living and working in Stockholm.

Im a two time Hyper island Alumni. Yes, Hyper somehow managed to lure me back twice (Mobile Creative Program with focus on UX and UI & the Interactive Art Director program) I'm currently working at Fröjd Agancy as a Digital Art Director

My work and school experiences lies predominately within art direction and user experience, which relates to my passion for conceptual design. I thrive in the process of starting from zero with scattered research - moving into creative ideation and come out with something meaningful and tangible, sometimes a bit crazy. I aspire to understand my target and to evoke emotions. Also I like tv-series and cute animals.

I'm eager to create awesome stuff with awesome people, share and gain new knowledge - so please give me shout!

What I do

  • Art Direction
  • User Experience
  • Brand Strategy
  • Branding
  • Digital Design
  • Motion Design
  • User Experience
  • Production

Some clients I've worked with

  • Ikea
  • Izettle
  • WWf
  • Doctors whitout borders
  • HM
  • Absolut
  • Adidas Y3
  • Telenor
  • Nike


Ali Rodsari